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Epicor and RheinBrücke Join Forces with SmartWorld to Deliver Epicor ERP Solutions to Businesses in Dubai South

June 2017

Providing Local Businesses with Modern ERP Solutions that Support Growth

Epicor Software Corporation, a global provider of industry-specific enterprise software to promote business growth, today announced that its international partner RheinBrücke has signed a partnership agreement with SmartWorld, the region’s leading smart services provider to deliver Epicor solutions and services to businesses in Dubai South. Dubai South the rebranded Dubai World Central is an emerging 145 sq. km. city situated within the emirate of Dubai. Launched as a government of Dubai project in 2006 that will ultimately sustain a population of one million and create 500,000 new jobs.

The collaboration between Epicor, RheinBrücke and SmartWorld will provide businesses in Dubai South with access to enterprise resource planning (ERP) solutions to help them better manage their business, automate processes, improve operational efficiency, and set their business on course for growth. As one of the largest Epicor partners in the region, RheinBrücke is partnering with SmartWorld to offer a full range of Epicor solutions and services, including Epicor ERP, Epicor iScala, Epicor HCM, and Epicor Mattec, a choice of deployment on-premises or via the cloud, and industry process models for best practice implementations.

“Our foresight, hard work and dedication have played a key role in delivering the vision of our leaders. Over the decades, Dubai's leadership and its people have worked together to transform the emirate into one of the world's most business oriented destinations. Dubai South is the emirate's flagship project that symbolizes Dubai's vision to become a city of happiness. By bringing the individuals, companies and putting their needs as our main focus. Dubai South is re-inventing the ecosystem and we are delighted that RheinBrücke along with Epicor is partnering with Smart World to drive value to Dubai South’s customers and beyond and we look forward for a successful collaboration that benefits all parties, said His Excellency Khalifa Al Zaffin, Executive Chairman, Dubai Aviation City Corporation & Dubai South.

The collaboration is designed to help Dubai South offer an elevated customer experience. “We want businesses that move into Dubai South to be enabled not just with a digital backbone but also business applications that are available in the cloud from the moment they move in so that they can focus from the beginning on their core business,” said Abdulqader Obaid Ali, chief executive officer of SmartWorld, a joint venture between Etisalat and Dubai South. ”RheinBrücke and Epicor are the right partners to enable business to realize tremendous business benefits from the both on premises and cloud-based solutions and services. RheinBrücke, with its strong presence in UAE, will be able to provide the right support for our clients in empowering their employees and customers with the latest technology solutions and attract more local and global businesses to invest in the area.” He continued, we want to ensure that the businesses that are located in Dubai South can operate within the smartest global value chains, and providing them with access to flexible ERP solutions is central to driving regional and global growth.”

“We are excited about partnering with SmartWorld to help us deliver outstanding services to businesses in Dubai South and be part of the Dubai Vision 2021,” said Vetri Selvan, chief executive officer & managing partner for RheinBrücke. “Building up to the 2020 Expo in Dubai there are more and more manufacturing and logistics businesses moving into the area that are well suited for the type of flexible ERP solutions that Epicor offers. Many of these businesses are still managed by spreadsheet and manual processes so the implementation of an integrated end-to-end solution can help them become more efficient in order to support their growth plans.”

“Working together with RheinBrücke and SmartWorld to help businesses in Dubai South modernize their operations and grow their businesses will be truly exciting to experience,” said Sabby Gill, Executive vice president, international, Epicor Software. “Dubai South is set to become the key global business hub. It is integral to maintaining Dubai’s position among the top international centres for trade and logistics and as a new destination for investment. We are delighted to be able to support companies in the city on their path to successful growth.”

About Dubai South

Dubai South the rebranded Dubai World Central is an emerging 145 sq. km. city situated within the emirate of Dubai that will ultimately sustain a population of one million. Launched as a Government of Dubai project in 2006, the city is mandated to embody the vision of His Highness Sheikh Mohammed Bin Rashed Al Maktoum by manifesting the urban and societal themes as outlined in the Dubai Plan 2021. These themes relate to becoming a city of happy, creative and empowered people, an inclusive and cohesive society; the preferred place to live, work and invest, a smart and sustainable city, and a pivotal hub in the Dubai South’s economic platform supports every conceivable kind of business and industry. The city is also home to the now-operational Al Maktoum International Airport the largest airport in the world when complete and the Dubai Expo 2020.

About SmartWorld

SmartWorld (a joint venture between Etisalat and Dubai South) is a leading master system integrator and next generation ICT services provider capable of delivering innovative, fully integrated and comprehensive managed services and other value added technology solutions, systems, products and services to various government agencies, telecommunication operators and other enterprises within the GCC;

About RheinBrücke

RheinBrücke is a European company focused on the Mid Market Enterprise landscape, and aims to be the “Go-To-Company” for ERP and Surround IT solutions in continental Europe. RheinBrücke is an Epicor Platinum partner across EMEAI (Europe, Middle East, Africa and India), a Microsoft Gold Partner for Application integration as well as competency Partner for Software Development & Collaboration and Content. The company had its operational HQ in Germany, and has offices/ development center in The Netherlands, India and two offices in UAE and has already delivered projects across 18 countries, including consulting and advisory services, Epicor and SAP ERP Implementations and Surround IT / IOT / Analytics related services. Please visit https://www.rheincs.com for more information.

About Epicor Software Corporation

Epicor Software Corporation drives business growth. We provide flexible, industry-specific software designed around the needs of our manufacturing, distribution, retail, and service industry customers. More than 40 years of experience with our customers’ unique business processes and operational requirements are built into every solution in the cloud, hosted, or on premises. With this deep understanding of your industry, Epicor solutions manage complexity, increase efficiency, and free up resources so you can focus on growth. For more information, connect with Epicor or visit http://www.epicor.com.

Epicor and the Epicor logo are trademarks of Epicor Software Corporation, registered in the United States and other countries. Other trademarks referenced are the property of their respective owners. The product and service offerings depicted in this document are produced by Epicor Software Corporation.


Tabita Seagrave

Director, Communications

Epicor Software Corporation

+44 (0)1344 468287


Contact RheinBrücke IT consulting at marketing@rheincs.com

To watch the event presentation click here - https://youtu.be/M1kQem1AlWg