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RheinBrücke joins forces with Moro and Epicor to drive Cloud powered digital transformation in the Middle East

June 2019

Powered by RheinBrücke’ s Industry Vertical layer and based on cloud technology leveraged by Moro, Epicor’s cloud-based enterprise resource planning software set to drive digital innovations in the region

Leading IT consultancy firm RheinBrücke signed a memorandum of understanding with Data Hub Integrated Solutions (Moro), a Dubai Electricity and Water Authority (DEWA) subsidiary and data hub focusing on government and enterprise customers’ needs, to drive digital transformation and business competitiveness in the Middle East.

The partnership includes the launch of a new cloud-based Enterprise Resource Planning (ERP) product together with Epicor, a leading software provider, to help businesses adopt new technologies and streamline their systems and processes with lower capital requirements, to access innovation, scalability, shorter deployment times for better returns on investment, reduced infrastructure costs, trimmed operating expenses, and world-class security.

The MoU was signed by His Excellency Mohamed Al Noman, Chairman of RheinBrücke Middle East and Mohammed Sabunchi, Chief Executive Officer at Moro and at the Epicor Software Corporation’s annual MENA Customer Summit, which concentrated on how the cloud can enable enterprises to reinvent themselves amid the Fourth Industrial Revolution. At the event, Epicor experts also shared key insights, trends, and updates, focusing on the Epicor ERP and Epicor iScala solutions.


His Excellency Mohamed Hassan Al Noman from RheinBrücke Middle East said: “It is not a case of when the digital transformation will impact businesses, we are already in the thick of it. Companies need to act now to stay relevant and to support their transition; we are excited to launch a new cloud-based enterprise resource planning offering with Epicor. The three-way collobration between Epicor, RheinBrücke, and MORO opens new opportunities for growth, especially in this region that is ripe for change.”

Mr Marwan Bin Haider Vice Chairman of Moro and Executive Vice President of Innovation and the Future of DEWA said: “Today we are delighted to have signed our partnership with RheinBrücke, and are honoured to have MORO be selected as their home base in the MENA region. RheinBrücke and MORO will together be able to offer Epicor, ERP, and SaaS solutions to help evolve customer’s businesses during their digital transformation journey.

In attendance at the event were David Mehok, Chief Financial Officer at Epicor; Andy Coussins, Senior Vice President and Head of International Sales at Epicor; Lawrence Martin, Senior Vice President of Product development at Epicor; Paul Flannery, Vice President of International Channel at Epicor, Jason Taylor, Senior Vice President, Global Support at Epicor, Hesham Elkomy, Regional leader at Epicor, Chris Aoun, Chief Sales and Marketing Officer and Jon Eaves Chief Technology Officer from the Executive Leadership Team at Moro.

Moro’s Mohammed Sabunchi and Suresh Chandrasekharan, Chief Technology Officer at RheinBrücke, together explained the synergies of the partnership and what this means for the digitization efforts in the region in the mid-market enterprises’ space.

“With Moro, we envisioned a data hub that meets the unique and dynamic business needs for firms in the present and the future. We aim to simplify complexities and enable our business enterprises to focus on what matters, said Mohammed Sabunchi, CEO at Moro. “We are proud to be in the heart of driving current digital transformation solutions forward. Our recent milestones such as winning the largest ERP transformation project in the region and hosting two of the largest ERP implementations in the region prove our capabilities and collaborative efforts. Today’s partnership with RheinBrücke is another prime example of our commitment to our customers, as we are set to offer Epicor across the Middle East as both their cloud hosting service provider and partner of RheinBrücke.”

Vetri Selvan, Managing Partner and CEO of RheinBrücke Middle East, said: “Partnering with Moro was a strategic decision as this alliance means all parties can achieve more not just in the immediate term, but looking ahead. We look forward to supporting businesses in the Middle East in their digitization journeys, so that they remain competitive and agile in today’s competitive global landscape.”

Andy Coussins, SVP and Head of International Sales at Epicor, said: “All industries today need digital solutions to remain competitive and drive growth. We are delighted to be supporting RheinBrücke as they launch Epicor ERP in partnership with government-owned Moro, which extends the cloud offerings and helps drive the UAE’s ambitions towards a knowledge-based economy as per the UAE Vision 2021.”

Digital transformation has been a major priority for many firms in the Middle East. Technology intelligence company IDC estimates that the Middle East, Turkey and Africa combined to spend more than $20 billion on digital transformation initiatives last year, and predicts that regional spending on such initiatives will surpass $40 billion by 2022.